Mobile messaging service WhatsApp, owned by Facebook, said it will no longer charge annual subscription fees and plans to test tools to allow users to communicate directly with businesses and organisations via the app. WhatsApp, which has 900 million users worldwide and works across different types of phones, said it does not plan to launch third-part advertising to generate revenue.
It only charges an annual subscription fee of 99 US cents or the equivalent, which is waived for the first year, and said it would end subscription fees over the next several weeks. It will test tools that allow users to communicate with businesses and organisations on WhatsApp, rather than thorugh text messages and phone calls.
Facebook has gotten off to a poor start this year, like the majority of stocks around the globe. 2015 was a stellar year for the online social network, ended they year as one of the best performing stocks on the US500.
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